Understanding Digital Content Marketing

Digital content marketing is a process utilized to market a product or service online. It is a way of reaching out to potential customers and connecting with them first. Creating content for them is about building trust in them.

A good digital content marketing strategy can help you reach out to your target audience and build a strong relationship with them. The content should be interesting and worthy of your readers' attention. Make sure that your content promises are clear and consistent with your brand's goals. The only vision for content marketing is trust.

Some of the content that can be created for digital marketing are:

The goal of digital content marketing is to build trust. Having a website is very beneficial for businesses as it allows them to share what they do and what they offer.

It also serves as a marketing tool for their target audience.

1. Content on Websites

Nowadays every business has a website for its online presence. Moreover, having everything a company does under one roof makes it easier for businessmen to share what they have to offer. There is a lot of content that you can post on your website that indirectly acts as marketing tools for your target audience.

• Blog Posts (Long Form Articles)

These are one of the best forms of content that are used for digital content marketing. From product comparisons to listicle articles, or an article that explains how to do a particular thing works great with blog posts.

• Product Descriptions

Websites have product pages that describe everything about the product. From its usability, its features, its benefits, and technicalities. Everything is written on the product page allotted to that particular product.

• Guides

They hold step by step by processes, to hold hands and guide the costumers on how a particular product /service of the company has to be used. It has answers to all the small and big questions that may arise in the minds of the readers about the product/service.

• White Papers

These are more detailed and technical documents made for a specific set of audiences that want to know much more about the product than just general stuff. A white paper supports its theories with real-time cold hard statistics, graphs, tables, facts, and figures.

• Case Studies

These are experiences of real-time consumers. A case study describes the details about how a customer was able to solve a particular problem by using the company’s products.

Both white papers and case studies can also be printed and used for traditional marketing. But these work equally great when used as online forms of marketing, attracting more legit and credible clients to the company.

2. Content for Social Media Platforms

We have various platforms like Facebook, Twitter, Instagram, Linkedin, Pinterest, etc. where individuals connect. It’s one of the easiest ways to know people and reach the audience you want to interact with. If you have not already, then create an account with all of these platforms and start making content for marketing.

Here are the various forms of content that go well with these Platforms:

• Social Media Posts

They are basically texts written as short as one sentence to as long as 2-3 paragraphs. These posts are also known as short-form content.

• Static Images

Static images are graphical representations of something that you would like to explain visually. A picture does speak a thousand words. It depends on your creativity how well you can pictorially describe what you want to say.

• Gifs

Graphical Interchange Format (GIF); these are animated image formats. They are a collection of images that loop continuously on their own, without any external effort. These are soundless videos that are made for the shortest possible time.

• Memes

These are visual representations of content where we combine text with the image to make it more clear for the user.

3. Other Forms Of Content Used For Digital Content Marketing

• Videos

YouTube has come a long way to promote video content. The success of YouTube is proof enough to tell you that this is a very strong platform to market your product. Grasping becomes easy when you see a thing happening. Create videos to give valuable insights to your audience and post them on YouTube so that they get their deserved reachability.

• Audios (Podcasts)

Audio content is great for people who have their eyes occupied on something else but could lend their ears to you while doing that job. Instances like traveling, cleaning the house, setting the almirah, driving, cooking, etc need their eyes to be concentrated somewhere else but their ears are free to listen.

Hence create audio content in the form of podcasts or other forms of audio content. Thereby, post them on mediums like Spotify, Anchor, Apple Podcasts, and your website so that people can leverage them accordingly.

• Mobile Apps

For making things, even more, easier to understand and accessible to your audience, creating a mobile app is another way to link to your customers. Apps nowadays have made a lot of things easier for people. If they start liking and become habituated to using your app, then automatically the way becomes smoother for you.

• Webinars

Make it interactive by organizing webinars to reach your audience. Answer all their questions “live”. When people are sitting in their comfort zone and you manage to make a connection, you gain their trust on the spot. Hence, occasionally organizing webinars is another very good way of digital content marketing.

• E-books

Ebooks come in very handy when a reader wants to learn everything about that particular topic. If your company is involved in writing a book and publishing a book online. Then you will automatically be considered an expert in your industry making people trust you for what you do. It is one of the strongest forms of digital content marketing in today’s times.

These were some of the types of content that can be created for marketing but the scope is not limited to only these. Get going with these first and you can frame your way out to what kind of content your clients are looking at.

Things to remember while creating content for Digital content marketing:

• Error-free Content

The content you write should be free of any grammatical errors written in fluent English. If this is not taken care of then the user experience is compromised. Moreover, it questions your credibility as an organization wherein people start doubting you as a reliable businessman.

• Simple To Understand Language

As mentioned, the language should be error-free. With that said, it should be simple enough to be understood in one go. The use of extra advanced vocabulary may take away the interest of the reader. Let the fluency stay intact. If the reader has to open a dictionary now and then to understand the meaning of words that are written, then he would probably exit. There is no scarcity of options available for him.

• Doable

Create practically doable content. People are smart. Only theories won’t work with them. Hence, create content to educate and which is possible to put to action. If the success rate is high over here, you gain their confidence that you deliver what is promised.

• Goal-Driven Content

Marketing is a strategy. There is a particular goal to reach before you start your journey. Hence, create content keeping in mind the destination. Every step should be a stepping- stone towards the destination.

Every time you create a copy of your content, never forget to mention a Call-to-action that you would want your reader to take. Neither keeps them hanging in mid-air nor wastes the effort that you’ve put in.

• Value-driven Content For Free

Every copy that you provide should be heavily packed with loads of value, free of cost. The audience loves to hear the word free. And if the free content is a useful resource, then why not. People will not only be acquainted with you and your brand but will gradually look forward to what you have to offer.

Please Note- Neil Patel gives an entire tool free of cost to his users who want to check the positioning of their website. It’s called Ubersuggest.

• Create Content According To The Buyer Persona (your target audience)

Whenever you are creating content, have a target audience in mind. No content is created for everybody. There is a different audience for every product/service.

So, you should be very clear with the set of audiences you are targeting. Know what they want to read, see and hear. Accordingly, create content for them.

• Optimizing Your Content

Content created but not found. There is nothing more heartbreaking than this. With digital content marketing, knowledge of SEO is a must. Proper insertion of keywords and other SEO practices will have a wider reach.

• Know Which Type of Content Is Suitable For Which Digital Platform

Not every type of content is suitable for every platform. Of course, you cannot write a blog post as an Instagram post. Every digital platform works on different marketing modules. Study and come to terms with them before creating the content for them

• Be Consistent

Consistency is the key. The one who is seen is remembered. Once you are lost, you are forgotten. Hence have a calendar and plan your short-term and long-term goals for digital content marketing. Stick to the plans and see your marketing give you your desired results.

• Trends Matter but Evergreen Stays

Write on topics that are trending but do not miss out on the ones that are evergreen in nature. Trending topics may pick up the pace for the current scenario, but evergreen topics will show consistency throughout your entire business cycle. Hence you should write about both.

Blog Posts are very popular among digital marketers. They are often used for content marketing purposes.

Each product page on a website has its own unique and compelling reason why it is the best choice for you.

Guide books are used by companies to explain how a particular product or service is used. They help the customers make an informed choice about the company's products and services.

White papers are usually focused on the technical details of a product or service, and they aim to provide a deeper understanding of the product's various components.

Case Studies are the experiences of real-time consumers, who use the products and services of a company.

Cases studies and white papers can also be used as marketing materials online. They are also great when used as part of a company's traditional marketing campaign.

There are a variety of platforms that allow people to connect and reach out to one another. Creating an account on these platforms is very easy and is a great way to get started in content marketing.

Author - David Peña

For over 12 years, David Peña has focused on online marketing. As a result of strong relationships and implementing the knowledge of advertising on a plethora of verticals, he planted the seeds for Life Water Media.