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David Pena Biography

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David Pena learned how to work hard as a young immigrant boy. He quickly rose through the ranks in the hospitality industry, eventually becoming a regional manager. He used his knowledge of the hospitality industry to develop digital marketing strategies for startups. David Pena has been heavily focused on online marketing for over 12 years. He has spent his time studying various Yanik Silver’s Underground Marketing Seminars and the Affiliate Marketing Summits and bootcamps. As a result of strong relationships and implementing the knowledge of advertising on a plethora of verticals, he planted the seeds for Lifewater Media. He believes creative thinking ensures you can discover opportunities and experiment concepts and it goes together with having a logical and methodical approach when it comes to problem-solving. He’s a devoted husband, father, family man, and fitness buff. At LifeWater Media, we believe in continuous improvement, and only the best individuals can produce quality res...
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Understanding Digital Content Marketing

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Digital content marketing is a process utilized to market a product or service online. It is a way of reaching out to potential customers and connecting with them first. Creating content for them is about building trust in them. A good digital content marketing strategy can help you reach out to your target audience and build a strong relationship with them. The content should be interesting and worthy of your readers' attention. Make sure that your content promises are clear and consistent with your brand's goals. The only vision for content marketing is trust. Some of the content that can be created for digital marketing are: The goal of digital content marketing is to build trust. Having a website is very beneficial for businesses as it allows them to share what they do and what they offer. It also serves as a marketing tool for their target audience. 1. Content on Websites Nowadays every business has a website for its online presence. Moreover, having everything a company ...
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Why push notification is so important in 2021? Get to know all about it.

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    What is Push Notifications? Push notifications are clickable pop-up messages that display on your users' browsers regardless of the device or browser they are using. They provide a rapid communication route for businesses to communicate messages, offers, or other information to their customers. Subscribers can be anywhere on the web and still receive these communications as long as they are connected to the internet or have their browsers open on their devices.     Read on to know how to utilise them wisely and to take advantage of the finest practices.   What are the different types of Push Notifications?       There are two sorts of push notifications - Web Push Notifications and Desktop Push Notifications.     Web push notifications are communication messages that are delivered to a user via the desktop or mobile web. These alert messages simply appear at the top or bottom right-hand side of a user's desktop screen. Meanwhile...
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Using SMS and Email to Engage Your Customers in 2021

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You would like to make joint use of SMS marketing and email marketing for company development in the age of digital marketing? In terms of brand engagement, pace, expense, product and service, the Modern Era has radically transformed audiences. It then presented advertisers with a solid new means of generating consumer value, customer involvement and partnerships with consumers. Good value proposals and plans should be designed by marketers that deliver the most benefit in their target markets. The best tools to help advertisers in e-commerce are E-Mail and SMS Marketing Agency . To have a closer look at email and SMS marketing together, let's learn how they function independently in the business What is Email Marketing Services? E-mail marketing services is already a significant and rising technology in the field of digital marketing as more than 200 million e-mails are sent every minute. E-mails from now are not just text messages from the past. Rather, they are engaging, lively ...
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